Privacy Policy

Data controller

Booking requests

Ruta Sur uses your name, phone number, chosen vehicle, rental dates and any message you provide to check availability, respond and arrange your rental. Your name, phone number and dates are required to submit a request. The message is optional. If you rent a vehicle, we may also need identity and driving documents to prepare and administer the rental.

Site storage and advertising

We use a cookie to remember your language and browser storage to recognise visits and measure how people use the booking flow. Google Ads and Meta tools may use cookies or similar identifiers to measure visits and ad conversions. We use these tools to understand how visitors find us and whether they submit booking requests.

Who processes the information

Our hosting and booking system providers process information so we can operate the site and manage rentals. Google and Meta process advertising measurement data. If you contact us on WhatsApp, WhatsApp also processes that communication under its own policy. We keep records as needed to handle the request, provide the rental and meet applicable obligations.

Your rights and contact

You can request access, correction, updating or deletion of your personal data, as applicable under Argentina’s Personal Data Protection Law 25.326. Contact Ruta Sur about your data by email or WhatsApp. You may also contact Argentina’s Agency for Access to Public Information (AAIP).